How TE Connectivity brought 85,000 employees onto the same page

How it started

TE Connectivity operates at massive scale: more than 85,000 employees across hundreds of manufacturing sites worldwide. About half of them work on the frontline, without regular access to email or a computer.

For the communications team, getting the right message to the right people wasn’t just difficult—it was exhausting. Sending a single message meant logging into one platform for email, then copying and pasting it into the mobile app, then SharePoint, then creating yet another version for digital signage. Now multiply that by 400+ distributed content creators doing the same thing at sites across the globe.

The process was time-consuming, error-prone, and impossible to measure. It wasn’t built for the speed manufacturing operations demand. With data scattered across platforms, there was no clear way to see what was working or to prove business impact.

For a global company that depends on alignment, communication had become a bottleneck.

Where they landed

TE Connectivity introduced myTE, a unified, omnichannel communication platform built around a simple idea: create once, publish everywhere. Now, communicators write a message a single time, and it automatically flows across email, mobile, intranet, and digital signage. No more copy-paste gymnastics. No more chasing versions.

That shift alone saves a minimum of 2,700 hours every year.

In a manufacturing environment, that kind of efficiency matters. It frees teams to focus on strategic priorities like safety initiatives, leadership alignment, and operational update—not administrative busywork.

Because the platform integrates directly with their HR system, messages can be precisely targeted by role, level, location, and more. A plant manager doesn’t need the same update as a frontline technician. And now they don’t get it. No noise. No guesswork.

The system also learns employee preferences. If a frontline worker prefers mobile, that’s where the message shows up. No desk required.

And for the first time, everything is measurable in one place.

When analytics showed that a one-hour CEO webcast replay was only getting 13–17% watch rates, the team pivoted. They created a six-minute highlight version instead, and watch rates jumped to nearly 60%.

That’s what visibility makes possible.

The ripple effects were significant:

• 79% of employees now receive critical leadership messages they hadn’t before
• Employee-generated posts increased 30x during Employee Appreciation Day (641 posts)
• Engagement rose 4 points, inclusion 6 points, wellbeing 3 points, and leadership effectiveness 2 points in the annual survey

For a global manufacturer operating across 400+ sites, communication is critical operational infrastructure. When messages move faster, alignment improves. When frontline workers feel informed and connected, culture strengthens. And when leaders can see the data, they can tie communication directly to business outcomes.