Personalized communication at scale
Targeted and personalized communications keeps employees engaged and informed
How it started
Employee engagement from one single hub
“Firstup has brought so much value to Newell Brands,” explained Christina Moylan, Manager, Corporate Communications. With the launch of their employee branded app, Newell Now, employees now have one single hub to access all their company information where they are. In addition, employees are empowered to share content to other employees, creating a connected environment.
Where they landed
The untapped potential of Firstup
Newell Now allowed the internal communications team to send the “right content to the right group of employees,” said Christina. “Targeted content has given us the ability to share announcements and events with the right group of team members, without flooding the inboxes of those that don’t need to see a particular message.” Additionally, they’ve been able to create a sense of urgency. Within 30 seconds, they can send a push notification to their employees to get a specific message out. All this is captured with their metrics, where they can see which content is performing best.
About
Newell
Newell Brands is a leading global consumer goods company based in Hoboken, New Jersey. From appliances and cookware (like Oster and Calphalon) and baby products (like Graco) to Sharpie, Elmer’s and Krazy Glue, they practically have it all when it comes to products we use every day. Newell Brands has over 40,000 employees, many of whom work in manufacturing facilities and have limited access to email.
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