Doncasters revolutionizes manufacturing communication
Personalized, multilingual messaging connected hard-to-reach manufacturing teams across three continents
How it started
Streamlining communication across a global, diverse workforce
The Doncasters’ Communication team faced a major challenge: ensuring effective communication across 5,000 employees spread across multiple continents and speaking over 30 different languages. With 69% of employees being deskless manufacturing workers, the Communications team needed a solution that could not only reach everyone but also tailor messages to different groups while keeping communication seamless and efficient.
Where they landed
A more connected workforce with Firstup
Doncasters Group leveraged Firstup to deliver hyper-personalized communication across their workforce. By segmenting employees into different cohorts, Doncasters streamlined their leadership programs, enhanced communication for their deskless workers, and improved overall employee engagement.
“The Firstup platform has been fantastic for communicating with our deskless workers and beyond. With just a touch of a button, we can segment audiences, deliver targeted communications, and bring our people together in ways we never could before.”
About
Doncasters Group
Doncasters Group is a leading international manufacturer of specialist superalloys and high-precision alloy components made for the most demanding conditions. Doncasters has 5,000 employees across multiple continents.
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