Finding fun and purpose in employee comms

With the launch of the app, change was brewing and people were connecting, despite the obstacles. The key was continuous engagement from the company and among employees.

Planned content—a snappy mix of text, videos and photos—is spread out through the week, including employee-generated announcements, personal stories, comments and suggestions that keeps participation high all year. 

Teams make and post their own videos using guidelines for consistency and fairness. Even senior leaders were taught how to record and submit their own videos each month, with managers doing so once a quarter. And the use of gamification, through which employees are automatically awarded points for various actions on the platform, was a big hit. 

The “WFWorks” app makes everyone a part of comms

The app is built for social sharing, which strengthens the company’s culture and reinforces meaningful employee connections—we’re all in this together.  

With so many ways to connect, share, support others, learn and earn prizes, the platform has increased employee engagement significantly. Employee discussions, for example, increased by 215%, and more than 1,100 comments were posted during a span of 30 days.