Workforce Orchestration
Reach and engage every worker
Deliver personalized experiences at scale
Take the Interactive Tour
Platform
A smarter way to engage your workforce
Connect to any environment
Keep your data safe
Resources Center
Thought leadership and guidance
Employee comms templates
How-tos and strategic resources
Explore our demo videos
Interviews with industry experts
Evaluate employee communications
Live and on-demand
Support and documentation
Featured
Nebraska Medicine Elevates Employee Experience & Reduces Turnover in New Josh Bersin Case Study
Employee Communication Maturity Assessment
Southern Company Gas
| Case study
Empowering employees to lead the communications charge
How it started
How do you fulfill a directive from your CEO to innovate every part of your business? For leaders at Southern Company Gas, the answer was giving every employee a modern and useful digital experience.
With 60% of the natural gas utility’s employees working in the field, receiving content through email and the intranet wasn’t working for many team members. Plus, the company’s firewall and login requirements were blocking access for some. Together these factors had reduced intranet traffic and usage by more than half.
Where they landed
Since implementing FUEL, their custom-branded intelligent communication platform by Firstup, Southern Company Gas has seen employee engagement increase by 45 percent. Key to their strategy has been the launch of “FUEL Squad,” a core group of ambassadors made up of engaged employees who are empowered to publish internal communications content.
Critically, the utility was also able to boost productivity, saving 91K hours of employee time—a productivity gain worth approximately $3.9 million.
“From a cost savings standpoint,” J.P. said, “we’ve grown the size of our internal comms team without adding a single head count.
“It’s leadership engagement and it’s employee engagement. It’s incredibly powerful.”
About
Explore all of our customer stories
Targeted comms for all employees, on the ground or in the air
Engaging retail employees
Connecting with 100% of a workforce
May 1, 2025
Virtual
English (United States) 
English (UK)