Love’s conquers all

“Our goal is not just to connect every employee but also to build culture,” explains Kyla Turner, communications manager at Love’s. With a distributed workforce and locations all over the country, the intranet was not working well to connect remote workers, especially truck drivers. The drivers felt connected to their division, but not to the larger company. After launching Firstup, which Love’s chose because of the branded mobile app that mimicked the social media usage that employees were familiar with, driver engagement soared. “After the rollout, they were hungry for the connection,” recalls Kyla.