Vision
To make work better for every worker.
Brand Guide
Who we are
Founded to engage every employee.
Reinvented to elevate their experiences.
From the beginning, we understood that the problem of disengaged workers and disconnected tech was a huge opportunity for positive change. We built a platform that could reach and engage employees not just anytime and anywhere, but at the optimal time—inside the software they were already using. That’s how we became the world’s first intelligent communications platform, trusted by 50 of the World’s Most Admired Companies.
Today, we are the communication pipeline for the world’s workforce, connecting tens of millions of employees globally. We’re using that unique position to help employers better understand and support their people at every moment of the employee journey. With the insights we provide, leaders can see which employees need extra assistance, who has untapped potential, and how they can help their organizations flourish. That’s how we’re building an employee-centric future of work.
Platform
Mission
We improve the employee experience at every moment that matters, large and small.
Purpose
We help companies overcome disengagement and build positive relationships with their employees.
Promise
We give leaders the right insights to help every employee thrive because, when you know how your employees feel about work, you can take steps to improve it.
Messaging
The world’s first intelligent communication platform
Firstup meaningfully engages your employees at every moment from hire to retire, and delivers engagement insights to help you support, promote, and retain your people.
Alternate descriptors
The intelligent communication platform
Firstup uses personalized employee communications to measure workforce engagement, so you get the insights you need to support, promote and retain your people.
A wellness check for your company
Firstup uses intelligent communications to continually engage your workforce and give you new insights into how your employees feel about work.
Hear what your people aren’t saying
Using engagement data from your employee communications, Firstup provides insights to help you preempt problems, provide support, and retain your people.
Learn how engaged your employees really are
Firstup uses personalized communications to measure workforce engagement—because, when you know how your employees feel about work, you can take steps to improve it.
Improve the employee experience for people and companies
Our intelligent communications platform keeps your people connected and gives you the engagement insights you need to become a better employer.
Company value prop
Firstup is the world’s first intelligent communications platform. It meaningfully engages your employees at every moment from hire to retire, and delivers engagement insights to help you support, promote, and retain your people.
Using a cycle of communication and feedback, Firstup creates a continuous two-way conversation between your employees and your company. You design and deliver personalized communications, and your people get the right information at the right moment in their employee journey.
Firstup then analyzes how each employee engages with those communications (or doesn’t). These insights give you a deeper understanding of organizational health than just using survey tools. Equipped with this information, you can proactively guide your workforce and more effectively lead your organization.
Company description
Firstup is an intelligent communications platform, using employee communications to engage your people and help you learn about your workforce. Firstup allows you to create personalized communications campaigns around all the large and small moments of the employee journey. As employees receive these campaigns, you’ll get continuous engagement insights that you can view by department, by employee, or across your company. You’ll gain a deeper understanding of how your people are doing at work, so you can assist those who are struggling, identify high performers, support inclusion, improve retention, and much more.
Boilerplate
25 words
Firstup is the intelligent communication platform for reaching every worker with personalized communications at scale. The world’s best companies communicate with Firstup. Learn more at firstup.io.
50 words
Firstup’s mission is to improve the employee experience at every moment that matters. The Firstup intelligent communication platform empowers Comms, HR, and EX leaders to reach every employee and improve engagement with personalized omnichannel campaigns and real-time
engagement data. The world’s best companies communicate with Firstup. Learn more at firstup.io.
100 words
Firstup’s mission is to improve the employee experience at every moment that matters. The Firstup intelligent communication platform empowers Comms, HR, and EX leaders to reach every employee and improve engagement with personalized omnichannel campaigns and real-time
engagement data. Global enterprises such as Amazon, BBC, Dow, Hilton, Kraft Heinz, and Toyota use Firstup to connect millions of employees worldwide. Firstup’s vibrant community of 3,000 communicators is committed to elevating the employee experience. Learn more at firstup.io.
Identity
The relatable leader
Think of your favorite teacher. Your best boss. That one life-changing mentor you’ll thank in your future awards speeches. These folks probably have a few things in common: They give guidance, not orders. They take feedback as well as they take charge. They value people and tell great stories from a strong point of view. Most importantly, they listen as much as they talk.
We work to be that leader for each customer, so they can be that leader for their workforce.
Attributes
Traits that make us human and real
Expert
We speak with confidence, not bravado. We’re the authority in our category because we built it, and we’re certain we can grow it into something greater.
Candid
We’re upfront because it makes us credible. We’re down to earth because it makes us relatable. We acknowledge problems but offer solutions.
Bright
We try our best to make smart choices. We’re also optimistic without the BS. We don’t just see the glass as half full; we put in the work to fill it all the way.
Voice and tone
The 4 Cs, or how to get the writing right
Clear
Be direct. Skip the tech speak and jargon as much as possible. Remember that superlatives don’t mean a whole lot. No competitors are saying they make “worst-in-class” software.
Concise
Edit yourself. Don’t use more words than you need.
Clever
Keep it interesting. This could mean being insightful, being witty, or just cutting through the nonsense. Don’t be afraid to put a bit of sass in SaaS.
Conversational
Write like a human, not a management textbook. If you need to rationalize how you standardize the way you operationalize, you’re doing it wrong.
For more guidance on writing in our brand voice, please contact us at marketing@firstup.io
Design guidelines
We’ve created the visual guidelines to help you use our brand assets.
Please contact marketing@firstup.io for additional assets or assistance.
Logos
Download the full brand guide for rules on using the Firstup Wordmark, icon, and platform logo.
Full guide
Download our full brand guideline to see the Firstup brand in action.
For additional assets or assistance please contact us at: marketing@firstup.io
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