Attune ‘22 registration is now open!

Registration is now open for Attune ‘22! With this year’s line-up of keynote speakers, Attune is a ‘can’t miss’ opportunity to network with and hear from thought leaders and influencers helping set the future of comms in business. Don’t miss out—secure early-bird pricing today!


Communication is more than just words. From knowing when to engage and how to create a strong culture to understanding what to do with feedback, there is a science to what makes really good communication. 

We’re bringing together leaders in comms, employee experience, and technology to learn how to create digital experiences that work for all their employees. Regardless of company size, industry, or culture, leaders, and communicators know that success comes from people doing their best work. Attune brings together the boldest in our industry to learn from each other.

Join us October 18-20 at the historic Palmer House in Chicago for Attune ‘22,  The Science of Engagement! 

Register today for the most dynamic communications conference of the year! Oh, and corporate groups that attend together can attend for $995, with no headcount limit!

A superhero, a thinker, and a bestselling author

WK Blog x

We’re bringing together leaders and influencers to talk all things comms! Join them for strategies on taking risks, unlocking the collective power of teams, creating authentic engagement, finding and building a community, and increasing productivity.

Lauren Ridloff: Tony-Nominated American Actress & Deaf Superhero

Screen Shot at PM

Lauren Ridloff began her meteoric rise as an actor just five years ago, with her roles on the AMC series, The Walking Dead, and as the first Deaf superhero in Marvel’s Eternals. Experience Lauren’s life story as a Deaf, Black, and Latina woman—from taking risks and learning how to communicate, to finding her community, all from a place of love.

Jon Acuff: New York Times Bestselling Author

Screen Shot at PM

New York Times bestselling author Jon Acuff’s work is both critically acclaimed and adored by readers. Known for his insights wrapped in humor, Jon has helped some of the biggest brands tell their story. He’ll share how to create new ‘soundtracks’ that help you navigate change, increase productivity, and win consistently!

Erica Dhawan: Collaboration Expert & Bestselling Author

Screen Shot at PM

Erica Dhawan is the world’s leading authority on 21st-century Collaboration and Connectional Intelligence. Named by Thinkers50 as the “Oprah of Management Thinkers”, Erica shares innovative strategies to unlock the collective power of teams, build a culture of trust across any distance, and create authentic engagement to ensure competitiveness.

Workshops and breakouts

Personalized tracks let you build your own event experience with workshops from industry influencers Audacity, Crescenzo Communications, ICology, Local Wisdom, Brilliant Ink, All Things IC, and more!

Breakout sessions will be headlined by industry leaders from Big Lots, Miller Knoll, DICK’S Sporting Goods, Mercer, and Hilton—with more being added every day!

What is the Science of Engagement?

Based on the AGES Model for effective learning, the science of engagement can be broken down into several fundamental principles: attention, generation, emotion, spacing, and measurement.

  • Attention refers to the idea that you have to get your audience’s attention – and then hold it.
  • Generation involves creating relevance. For engagement to happen, listeners need to understand how information connects with them personally.
  • Emotion is critical for message impact. Strong emotions lead to strong memories. Make your audience feel something and they will be more likely to do something.
  • Spacing involves the importance of delivering your message in intervals and then repeating it, to be remembered and retained.
  • Measurement is the insight and reflection that occurs when you can track and see the results of engagement efforts across a workforce.

Related resources

Picture of Dawn Heiberg

Dawn Heiberg

As Content Marketing Manager for Firstup, Dawn started out working in creative agencies, then transitioned to consumer brands, with experience leading projects for Wizards of the Coast and Disney theme parks. Now focused on the tech industry, her passion is planning, creating, and sharing engaging content that helps move the needle.

Sign up for our Newsletter

Enjoy our blog? Get the latest news delivered straight to your inbox.