| Case Study

How Hilton cuts through the noise

Increased employee engagement with an intelligent communication platform

hilton customer logo@x

How it started

‘Critical communications lost’

“If everything is a priority, then nothing is,” says Rochelle Raven, senior director of global internal communications at Hilton. Before Firstup, the award-winning hotel group, operating 7,000 properties and employing more than 400,000 people around the world, Hilton was sending team members more than 1,600 communications a year—or more than 30 a week. 

“Not only is that level of communication challenging for our team members operationally,” Rochelle says, “but it was driving down engagement, resulting in some of our most critical communications being lost.”

Hilton Waldorf Astoria Ras Al Khaimah CS

Where they landed

‘Driving up engagement’

Now, thanks to intelligent content delivery enabled by their Firstup intelligent communication platform, Hilton is sending out less communications than before—and engagement is growing.

“We’ve reduced content by 80 percent in a year, and we’re continuing to drive up engagement”

Watch the video for the full story.



Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune’s 100 Best Companies to Work For list, and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years.
hilton customer logo@x

More customers​

Explore all of our customer stories


Happy employees mean happy customers

washreit hero

Ensuring business continuity from anywhere

Elme Communities
extreme networks about

Proving your comms ROI

Extreme Networks