Lighting up a healthcare community

Engaging healthcare workers is an ongoing challenge for the industry, with a complex combination of factors influencing recruitment and retention rates. Stephen says Scope 360, their Firstup intelligent communication platform, has enhanced his team’s ability to reach every Boston Children’s Hospital employee.

“With Scope 360, it takes maybe ten minutes to send a professional looking, tested, proofread newsletter out to the entire community. Four hours before Scope 360, 10 minutes after Scope 360: They say time is money, but you can’t buy time.”

But communication, of course, isn’t just one way. With Scope 360, Boston Children’s Hospital has the tools to listen to employees, and to understand what they want and need to shine.

“The metrics package with Scope 360 is mind-boggling,” Stephen says. “We are learning more than we have ever had access to before. Being able to actually see who is engaging with what content, who are our most engaged employees, is big. It’s also helped us understand. If we have an idea of what is really appealing to people, it helps us decide where we want to focus our efforts.”

“We are focused on the question of [how to ensure] people feel like they belong, and that they’re part of the mission,” Stephen explains. “For us, engagement is about, ‘We talk to you all the time. It’s your turn to talk to us.’”

Stephen recalls a recent post on Scope 360 that resonated with many Boston Children’s Hospital employees, about a patient who has spent most of his young life there who had a superhero-themed birthday party in the ICU.

“That lights people up,” Stephen says, “because, on your worst day, that reminds you why you work for Boston Children’s Hospital in the first place.”

“We’ve created the platform. We have created the tools for our employees to tell their own story and to help us tell the Boston Children’s story.”