Meeting the needs of a modern workforce

Isentia knew all about the Firstup platform’s flexibility and ease of use, because 500 employees were already using it as an advocacy platform for social selling and building brand awareness. It was called GAP—short for Group Advocacy Program. But they recognized the potential of expanding the platform throughout the entire company as a workforce communication solution and rebranding it as the way to “fill all knowledge gaps.”

“When you implement a piece of technology that looks like Firstup, it’s the easiest cultural play you can ever make. You’re organically going to see who you are because it really represents your company. We can’t market Isentia without people who represent the company well, and for that to happen, they need to understand what we do. Everyone has learned this is the place to get that information.” 

— Gill Matthews, Marketing & CX Director

The amount of rich information on the platform has exploded. Previously, when GAP was used only for advocacy, the branded content available for sharing had the Isentia corporate voice. Now, GAP has a more human personality that authentically captures the company’s character—in part because it includes content contributed by employees.

It has transformed how Isentia connects with a geographically dispersed workforce. Today, 98% of company employees have registered for a platform that has become central to the company’s DNA. The platform is localized in five different languages—making everyone feel welcomed and included.