Reaching the frontline with intelligent communication
For Phillips 66, a diversified energy manufacturing and logistics company headquartered in Houston, Texas, with 12 oil refineries and other facilities around the world, employees working across many different time zones and shift patterns meant that a company-wide communication sent at 3pm in Houston would, for many, arrive at an inconvenient hour, only to get lost in a sea of digital noise.
Since 2018, when Phillips 66 launched MyRoute, its custom-branded Firstup intelligent communication platform, the company had been reaching its 12,000-strong workforce in a more targeted, personalized way. But, the data showed, there was still more work to do to ensure each employee received company communications at a time they were most likely to be engaged.