A better way to reach the frontline

With MIX, their custom-branded intelligent communication platform by Firstup, McKee Foods can now reach the right employee, at the right time, with the right message. With employee engagement and retention remaining a challenge for the industry – employee turnover costs US businesses more than a trillion dollars each year, and more than half of US manufacturing employees are planning to leave their jobs in 2023, according to recent research – McKee Foods knows communicating with their workforce intelligently is key to their success.

“Since we’ve implemented MIX, the culture of the frontline workers is slowly coming around to what it was decades ago,” Hunter said. “I see the culture starting to shift back to that family feel.”

“Anyone who thinks they’re reaching their folks by relying on just an intranet is kidding themselves.”