Drive the business through communications, data, and storytelling

Does leadership still not get the value of communications? Do you need help explaining the impact and ROI of your comms strategy? If so, using data and storytelling can help you better understand performance and elevate the role of communications in your business.

Communications is often viewed as a squishy subject. But with modern platforms, you can now get very detailed analytics on how your employees are engaging with content across systems and understand the impact of communications on business strategy.

In this webinar, communications and product experts at SocialChorus discuss how leading companies are using data and storytelling to push communications to the forefront of business and drive results. Topics include:

• Aligning business and communications goals with metrics to understand communications effectiveness
• Using analytics software to gather data for insights
• Crafting stories with data to assist in reporting to different people, stakeholders or leaders

Presenters

Gillian Clowes
Lead Product Manager, SocialChorus

Sharmila Chardavoyne
Sr. Engagement Manager at SocialChorus

Gregg Apirian
Senior Director, Advisory Services at SocialChorus