At Nebraska Medicine, high attrition rates and labor shortages after the pandemic created a significant challenge: “more employees walking out the door than walking in.”
By implementing Firstup’s intelligent communication platform, they refreshed their employer brand and created a personalized onboarding experience that reaches all 10,000+ employees – including frontline healthcare workers without regular computer access.
The results were transformative:
- 16% decrease in voluntary turnover
- 15% decrease in first-year turnover
- 22% increase in external hires year-over-year
Download the full case study to learn Nebraska Medicine’s modern marketing approach to employee communications, including:
- Cross-functional collaboration between HR and marketing
- Comprehensive employee listening strategies
- Creating a refreshed employer brand: “Together. Extraordinary.”
- Targeting communications at critical decision points
- Measuring impact through robust analytics
Don’t let outdated communication methods impact your retention efforts. Discover how a modern, mobile-first approach can transform your employee experience and help you attract and retain top talent.
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