Reaching and engaging a workforce
Every year, Wellstar Health System—Georgia’s largest healthcare provider—strives to ensure that a minimum of 90% of its 25,000 team members are in compliance with its flu vaccine policy. Two weeks before a critical deadline, however, only 54% were in compliance, which would prohibit thousands of team members from working. Facilities would be short-staffed, putting a significant strain on the remaining team members. The organization would have incurred potentially up to $500,000 in labor costs to fill the gap with up to 1,000 travel nurses. And the communities Wellstar serves would likely experience reduced appointment availability and longer wait times—putting the health and lives of many at risk.
Reaching employees during this time was crucial—and challenging—given the majority of Wellstar employees are frontline workers. Wellstar collaborated with Jarrad Inc., a specialized healthcare consulting firm, to leverage the Firstup platform to reach every worker.