Southern Company Gas

 | Case Study

Southern Company Gas fuels engagement

Empowering employees to lead the communications charge

How it started

The need to become a leading energy innovator

How do you fulfill a directive from your CEO to innovate every part of your business? For leaders at Southern Company Gas, the answer was giving every employee a modern and useful digital experience.

With 60% of the natural gas utility’s employees working in the field, receiving content through email and the intranet wasn’t working for many team members. Plus, the company’s firewall and login requirements were blocking access for some. Together these factors had reduced intranet traffic and usage by more than half.

Where they landed

'Incredibly powerful'

Since implementing FUEL, their custom-branded intelligent communication platform by Firstup, Southern Company Gas has seen employee engagement increase by 45 percent. Key to their strategy has been the launch of “FUEL Squad,” a core group of ambassadors made up of engaged employees who are empowered to publish internal communications content.

Critically, the utility was also able to boost productivity, saving 91K hours of employee time—a productivity gain worth approximately $3.9 million.

“From a cost savings standpoint,” J.P. said, “we’ve grown the size of our internal comms team without adding a single head count.

“It’s leadership engagement and it’s employee engagement. It’s incredibly powerful.”


Southern Company Gas

Southern Company Gas provides efficient natural gas solutions for approximately 4.2 million customers through its regulated distribution companies in four states, and proudly serves 774,000 retail customers through its companies that market natural gas. The organization is an integral part of Southern Company, a leading energy company serving 9 million customers through its subsidiaries.

More customers​

Explore all of our customer stories

wegmans interior

Communication, connection, and care when it counts


Digital transformation at the world’s most trusted news outlet

Oil refinery employee

Grow engagement with intelligent content delivery

Phillips 66