Reaching and engaging a workforce
Evergy
| Case study
Distributing information to every employee is critical during a time of change
How it started
Evergy is a publicly-traded, regulated utility company based in Kansas and the largest provider of energy for the state. They serve 700,000 customers and have over 6,000 employees, 55% of whom work out in the field. “Our job is to keep the lights on, so we have guys out in trucks all over our service territory who need access to information, and we didn’t have a good channel for that to be available to them,” said Jana Dawson, Director of Corporate Communications at Evergy. They relied on e-newsletters but knew people didn’t really read emails, according to the feedback that they got from field personnel.
Where they landed
Further, a merger with Kansas City Power and Light on the horizon to form Evergy, they needed to not only connect to their hard-to-reach employees, but also had to scale communications to reach a workforce that is doubling in size once the merger is completed. “Firstup is going to allow us to hit the ground running, have a new tool that engages people in a time of ambiguity, and provides them with some clarity and with some information to help them bring these companies together and have a successful merger,” said Jana.
Key Insights
Get feedback from employees about their communications preferences
Encourage two-way dialogue with field employees
Segment and target content to meet the needs of a diverse workforce
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