Reaching and engaging a workforce
Doncasters Group
| Case Study
Personalized, multilingual messaging connected hard-to-reach manufacturing teams across three continents.
How it started
The Doncasters’ Communication team faced a major challenge: ensuring effective communication across 5,000 employees spread across multiple continents and speaking over 30 different languages. With 69% of employees being deskless manufacturing workers, the Communications team needed a solution that could not only reach everyone but also tailor messages to different groups while keeping communication seamless and efficient.
Where they landed
Doncasters Group leveraged Firstup to deliver hyper-personalized communication across their workforce. By segmenting employees into different cohorts, Doncasters streamlined their leadership programs, enhanced communication for their deskless workers, and improved overall employee engagement.
“The Firstup platform has been fantastic for communicating with our deskless workers and beyond. With just a touch of a button, we can segment audiences, deliver targeted communications, and bring our people together in ways we never could before.”
– Alex Kinnear-Mellor, Head of Global Communications
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Reaching and engaging a workforce
Understanding employees is critical for engagement and retention
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October 30, 2024
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