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 | Case Study

Empowering employee brand advocates

Increasing brand awareness and amplifying authentic voices by sharing curated content


Searching for a way to share information

In an effort to grow brand awareness, Sage wanted to enable employees to develop positive word-of-mouth about the company, create awareness about products, and discuss how it’s a great place to work—all by sharing content on social media in their authentic voices. 

Based in the U.K. with 13,000 employees spread across 23 countries, Sage needed to identify a robust, flexible platform that would be the central place for employees to learn about everything that’s happening throughout the worldwide company. It also would have the capability for employees to easily, confidently, and safely share content with their personal social media networks.  


A platform built for learning and sharing

The company achieved its goals with Sage Voices, powered by Firstup. 

“We chose Firstup to be our partner because we wanted to be very granular with the type of content we shared with our employees and the analytics we can track. Someone who is in finance in Germany can see something that’s completely different from a colleague who is in Nigeria on the business development team. Firstup allows for the customizing of the content and the back-end reporting we receive.”

— Sonia Rosua-Clyne, Global Advocacy & Influencer Manager

The Firstup platform delivered the solution.

The platform delivers the latest brand news and stories that support the company mission and values. It’s a mix of what employees need to know and what will interest them. The information—a combination of content produced by Sage and curated from external sources—is targeted to the role, division, location of each employee. So, it’s always relevant for every individual.



Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs. Like many of the businesses they serve, Sage began as a small business and has grown beyond what seemed imaginable. Today, over 11,000 employees now support millions of entrepreneurs across more than 20 countries as they power the global economy. Their social and mobile technology provides live information so you can make fast, informed decisions anytime and anywhere in the world. They support their business builders for life by offering choice, support, expertise and innovation, championing causes and providing world-class advice and support when needed most.

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