Boosting external comms and advocacy

Developed and supported by Firstup, the ING Share It platform is becoming an easy way for employees to find relevant ING content from the public domain and third parties in one place and share it. This is typically content posted by ING on Twitter, LinkedIn, Facebook, and Instagram.

Initially launched in 2017 by the company’s UK operations, the ING Share It platform is now expanding globally, with information and graphics tailored for specific markets and countries, providing a broader multi-media reach than other platforms, including compelling images, video, and written content.

The Firstup employee advocacy platform was the solution.

“Since COVID, online audiences are more eager for news, and our employees like the fact that ING Share It provides a place where they can find news they can trust,” he says. “We then learn from these users through Firstup’s analytics programs—tracking adoption, viewership, and audience engagement—to help us refine our content, boost external communications, and encourage social advocacy and community activity.”

To date, approximately 8,000 people around the world have joined the platform, a number expected to climb significantly as the global rollout continues among the 26 countries in which ING operates. In addition to Marvin’s global team, the platform and the content in each of the countries is managed by a team of administrators who have a deeper understanding of their local business focus (i.e., retail or wholesale) audiences and cultures.