Employee marketing is an essential part of today’s internal communication role. There, we said it. And we won’t be surprised if comms professionals read that sentence and recoil in horror.
Although employee communication can often be overlooked and under-appreciated, business leaders that do invest their time in its improvement recognize its overall effect on the business as a whole.
Who doesn’t like a pat on the back? Being asked to stand up at a company meeting? Getting singled out for going the extra yard?
According to transformative new data in the 2021 Edelman Trust Barometer, employers today have become the most trusted institution at a time when confidence in society’s leaders is sorely lacking.
Transforming your employees into an army of communicators is one way to make sure the messages circulating about your company are aligned, both internally and externally. But how can you get them to become effective advocates? The growing consensus is that employee engagement is the key.
Want to improve your organization’s bottom-line? Take a multi-channel approach with your internal communications tool.
It only makes sense that good things can happen for a brand when employees share positive information online about where they work.
The vast majority of the world’s 2.7 billion workers don’t sit at desks every day. They don’t tap away at keyboards. They aren’t “information workers.”
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No one understands a company better than its employees. But in a world where 80% of the global workforce is deskless, it’s not always easy to make them feel connected and a part of the organization.
Who are the industry experts that can connect with your communities directly? Brag about their passion for your core values and mission? Tell the story of your organization?
(Hint: They’re getting paid by your company.)
Countless meetings in the last year have opened with “it’s been a rough week,” “long day,” or “this year…” However your colleagues lament fatigue, it’s clear that the unprecedented disruption and economic anxiety that permeated daily life in 2020 has taken a measurable toll.
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